Saturday 8 March 2014

Press Regulation

As a journalist working in either broadcast or print, there are important regulatory regimes that we must follow. The code relating to print is currently the subject of scrutiny following the Leveson Inquiry, however in broadcast the relevant codes are BBC and Ofcom.

Press Complaints Commission (PCC)

This is the regulator for magazine, newspapers and written publications. Prior to the phone hacking scandal, the PCC was already widely regarded as no more than 'a toothless tiger', it was a body that could be easily discarded by editors and journalists, without imposing any threat to ones career.

Currently, the newspaper regulation is in limbo, following the phone hacking scandal. The press want their own regulator, the Independent Press Standards Organisation (IPSO) but the government want a royal charter and a statute regulation. For print journalists, this was deemed to be too much state intervention, and invading the freedom of the press.

The PCC does still exist but it is soon to be replaced. The damaging issue to the PCC is that they did not address the corruption of phone hacking, this ethical scandal was continuing while the PCC was in operation, therefore they failed to hold the editor and journalists involved to account.

The fact that the PCC is a self regulatory body is problematic, it results back to the argument of who guards the guardians?


Ofcom

This is the licensing authority that applies to TV and radio broadcasts. It is independent of the Government and broadcasters cannot transmit without a licence from Ofcom. this regulator has statutory powers to impose sanctions "when a broadcaster deliberately, seriously, or repeatedly breaches the code...".

The body can stop the repetition of a programme, make the broadcast issue a correction or statement, impose a financial penalty of up to 5% of qualifying revenue or revoke a licence that is not applicable to the BBC, S4C or channel 4). There is an absolute requirement for "due accuracy and due impartiality"

The Ofcom code has 10 sections outlineing rules for broadcasters to follow.

Section One - Protecting children and those under 18
Section Two - Avoiding harm and offence
Section Three - Covering Crime
Section Four - Covering Religion
Section Five - Due Impartiality and due accuracy and undue prominence of views and opinions
Section Six - Covering elections and referendums
Section Seven - Fairness
Section Eight - Protecting Privacy
Section Nine - Commercial references in television programming
Section Ten - Commercial Communications in Radio programming

BBC Editorial Guideline

This is for BBC staff and license payers, the BBC guidelines are designed to be a working tool for programme makers and journalists, and to act as a benchmark of good practise when considering complaints.

The BBC Editirial Guidelines sets out standards for its journalism, including uncover investigations. The BBC College of Journalism  is also accessible to all, helping to train it's journalists in laws and ethics.

The BBC is he biggest broadcasting organisation in the world, it has an editorial complaints unit so that complainants unhappy with its decisions can appeal to the Trust, if it is alleged that material broadcast was unfair or offensive then complainants can directly contact Ofcom as they also regulate the BBC.

National Union of Journalists

This is a useful guide to good conduct, but without the possibility of serious sanction, this body will do little to help reassure the public of their scepticism towards journalists conduct.

Why do codes matter?

Codes are required in order to keep us in line, making poor ethical judgements can cost a journalist their reputation, audience trust and ultimately your job.

With the codes of best practise in place, we an think about
How far we can go to get the story?
Will our behaviour damage or enhance our reputation?
What practises are legitimate? 
Do circumstances make a difference?
What is acceptable language and violence? 

Reputation matters because we want to be able to develop and nurture a relationship based on trust with our audience, we are representing the news brand that we work for, therefore if we lose the trust with our audience there is nothing to stop them flicking channels.

Codes of practise tend to concentrate on areas such as:
1. Ethical behaviour expected from journalists
2. Fair treatment and respect for privacy
3. Requirement for accuracy and impartiality
4. Protecting children and young people

They offer an avenue of redress to members of the public who wish to complain about their treatment at the hands of the press, alternatively to the time and expense of going to law.

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