There has been vast improvements this week across the board, our circulation peaked on Wednesday to just below 2000 views on the WINOL website. It's important that the traffic is monitored, we should be leading with the stories that are receiving the most hits online, and continue to update the stories over the weekend.
On twitter, we need to be regularly updating what we are doing, to boost our followers. We should be updating social media with what we are doing more, and target those who are interested. People no longer go to the papers as much, they go to twitter, it's easily accessible news.
All our articles need SEO to double our traffic, including headlines, tags, descriptions, key words and maximising this to improve the overall hits to the site and length of time someone spends on the site.
Subbing has improved this week, fatal errors are cleared, and they are all legally safe. But, there needs to be more attack, the stories need to 'sexed' up - it's far more engaging for the audience. Follow the subbing board now, there are deadlines for the reporters. There needs to be an update on a monday morning, the website desperately needs a fresh new story, we shouldn't still have wednesday's old news as our lead. We need a designated editor for the front page, keeping the wheels turning, and communicating amongst the team and subs.
From here on the word camera has been banned in our newsroom, we will refer to it as a 'quote grabber', prehaps this new jargon will catch on.
No comments:
Post a Comment